This Is For The Publicist Who Knows Something Has To Change
Live Zoom Webinar
Thursday, February 26
Free | Live Only

If enough serious operators register, we’re on.
If not, it’s canceled.

Who’s Leading This Webinar

I’m Anje Pearson, founder of Women In PR.

Over the last decade, I’ve helped hundreds of publicists build, rebuild, and grow their brands. Agencies, independents, and senior publicists who were excellent at their craft but stuck inside business models that stopped working years ago.

I’ve watched PR change in real time.
Not slowly. Not gently.

While most people were busy trying to save retainers, keep clients happy, and convince themselves things would “level out,” the industry shifted underneath them.

They didn’t notice until it started costing them money, confidence, and momentum.

This webinar isn’t coming from trends, theory, or recycled advice.
It’s coming from years inside the industry watching what actually works and what quietly stops working.

PR didn’t fall apart.
The way most people are still running it did.

This conversation is for publicists who know they’re good at what they do and are done pretending the old model will magically stabilize if they just work harder.

Who This Is For (And Who It’s Not)
This is for you if:
  • You’re an experienced publicist or agency owner and your income has plateaued.
  • You’re tired of relying on retainers to carry your entire business.
  • You can feel the industry shift, but you haven’t had a clear strategy to adapt.
  • You’re watching AI, “DIY PR,” and adjacent industries crowd the lane and you’re over it.
  • You want a business model that protects revenue, positioning, and long-term relevance.
This is not for you if:
  • You’re looking for beginner PR training, pitching basics, or a press list.
  • You want a quick fix, a script, or a template that replaces strategy.
  • You’re not willing to evolve beyond the old retainer-only model.
  • You’re expecting me to sugarcoat the reality of what’s happening in PR right now.
What You’ll Walk Away With
This isn’t a “how to pitch better” webinar. You’ll leave with clarity around what actually needs to change if you want your PR business to keep making sense in today’s market.
  • Why retainers alone no longer protect your income the way they used to.
  • The real reason so many solid publicists feel stuck right now (and it’s not talent).
  • What clients expect now versus what PR was built around years ago.
  • How to start thinking beyond “more clients” and toward smarter revenue structure.
  • Where PR still works—and where it quietly stops working if you don’t adapt.
This is about protecting your expertise, your pricing power, and your sanity— without abandoning PR or pretending the industry hasn’t changed.
What I’m Not Teaching You
Let’s be clear, because the industry has gotten noisy.
  • I’m not teaching you how to pitch better or rewrite press releases.
  • I’m not selling hacks, trends, or overnight revenue promises.
  • I’m not giving you another retainer model and calling it innovation.
  • I’m not pretending AI is the enemy—or the solution.
  • I’m not teaching you how to do more work for the same money.
If you’re looking for tactics without context, or another strategy that ignores how the PR business has actually changed, this isn’t for you.
This is for publicists who already know how to do the work — and are ready to rethink how that work fits into a sustainable, scalable business now.
What Happens After the Webinar
This webinar is the starting point, not the full solution.
For those who want help applying this shift to their own business, I’ll be opening a limited number of opportunities to work together more closely. That may include strategic audits, advisory support, or deeper planning depending on where you’re stuck.
There’s no pressure, no blanket offer, and no mass coaching program. If it makes sense, we’ll talk about it. If it doesn’t, you’ll still leave the webinar with clarity you can use immediately.

PR Isn’t Dead.
Your Business Model Is.

PR Clarity is a strategic advisory for established publicists who are done surviving on retainers and ready to build something sustainable.

Apply for PR Clarity

This is for you if

  • You’ve been in PR long enough to know talent isn’t the problem
  • Retainers feel unstable, exhausting, or capped
  • You want clarity and structure, not more tactics
  • You’re ready to make decisions, not collect information

This is not for you if

  • You want templates, scripts, or step-by-step instructions
  • You’re new to PR and still learning the basics
  • You want motivation instead of judgment
  • You’re not prepared to invest if accepted

Ways to Work Together

Strategic Consultation

A 60-minute high-level advisory focused on business structure, revenue clarity, and next-step decisions. Includes a written summary recap. Advisory only. No execution.

Agency Audit

A structured diagnostic of your PR business model, revenue mix, retainers, offers, and operational gaps. Includes a written audit summary with findings and recommendations.

60-Day Advisory

A limited advisory engagement for established agency owners ready to restructure in real time. Application required. Availability is intentionally restricted.